Writing from the Storey team
How habits actually work.
Longer pieces on the mechanics underneath habit building — what the research really says about timelines, how small a habit should start, and what to do on the day a streak breaks.
Identity-Based Habits: Become the Person Who Does the Thing
A habit is not only something you do repeatedly — it is evidence you repeatedly give yourself about who you are. How to pick an identity you can live with and collect the evidence for it.
Read the post → ConsistencyHow to Stay Consistent With Habits (Even When Motivation Disappears)
Research-backed strategies for cues, friction, realistic goals, tracking, and recovering after a miss — because consistency is a system, not a perfect streak.
Read the post → RestartingHow to Start Again After Breaking a Habit Streak
Breaking a streak does not erase the progress you made. Why losing visible progress makes restarting so much harder — and how to get back on track without starting from zero.
Read the post → The ResearchHow Long Does It Take to Build a Habit?
21 days? 66? Research shows there is no magic number. What the famous studies actually found, why the range is so wide, and what that means for the habit you are starting today.
Read the post → Getting StartedThe Minimum Viable Habit: How Small Should You Start?
How small should a habit be? A framework for choosing the smallest version that is still meaningful, easy to repeat, and designed to grow into the routine you actually want.
Read the post →Every skyline starts with one block.
Pick a habit, keep a few small promises, and watch a city rise that only you could have built.
Get the appFree to start · iOS 17+